Digital Advertising Strategist

Job Title:
Digital Advertising Strategist

Location:
Remote

Salary:
Competitive salary, dependent on experience

Employment Type:
Full-time
This role is hybrid, and we require the candidate to live within a reasonable commute to Edinburgh as the role is based in Edinburgh.

Role Overview:
We are looking for a skilled Digital Advertising Strategist to lead our advertising strategy and manage a growing team in our Edinburgh office. This role requires someone who thrives in a fast-paced environment, has a knack for data-driven decisions, and a deep understanding of digital advertising.

Key Responsibilities:
Lead and develop a high-performing digital media team to achieve ambitious KPIs and growth targets.
Design, implement, and manage digital advertising campaigns on Google Ads, Bing Ads, and LinkedIn tailored for B2B audiences.
Develop a data-driven approach to continuously optimize ad performance, maximize ROI, and reduce CPA.
Collaborate closely with cross-functional teams, such as content and design, to develop high-quality, effective ad creatives.
Provide detailed performance analysis, reports, and insights, using data to drive future campaign strategies.
Manage advertising budgets to ensure cost-effective growth and maximum ROI.
Stay updated on industry trends, emerging technologies, and algorithm changes to maintain our competitive edge.

Requirements:
Minimum of 4 years' experience in digital advertising, paid media, and managing high-impact ad campaigns across multiple channels.
Proven expertise in Google Ads, Bing Ads, LinkedIn advertising, with a strong focus on B2B campaigns.
Exceptional data analysis and optimization skills with a passion for testing and refining strategies.
Strong project management skills with the ability to handle multiple campaigns and priorities.
Experience leading and developing a team to exceed client expectations and meet ambitious KPIs.
Outstanding communication skills, both written and verbal.
Proficiency with analytics and reporting tools, particularly Google Analytics and other ad performance software.

BeTechnology Group Limited is acting as an Employment Agency in relation to this vacancy.