Digital Communications Expert

2 weeks ago


Reading, Reading, United Kingdom CV-Library Full time
Job Description

We are seeking a Digital Communications Expert to join our marketing team at CV-Library. As a key member of our team, you will be responsible for crafting compelling digital communications that captivate audiences across multiple markets.

This role is ideal for a seasoned marketer looking for their next challenge. You will have the opportunity to work with a talented team of professionals who share your passion for innovation and creativity.

In this role, you will assist in creating effective digital campaigns for Trade and Retail customers with the goal to drive footfall and online conversions using automation, personalisation, and an omnichannel approach.

About the Role
  • Shaping Show-Stopping Campaigns: Work with our digital channel gurus and campaign squad to create email and SMS campaigns that drive results.
  • Cracking the Customer Code: Collaborate with our CRM team to fine-tune segmentation and deliver the right message to the perfect audience.
  • Analytics Super Sleuth: Dive deep into campaign performance and track ROI like a pro to inform future marketing strategies.
  • Campaign Crafting Wizardry: Build beautiful emails for day-to-day campaigns, automated programs, and irresistible discount triggers.
  • Bringing Brands to Life: Own the branding, content, and delivery of every email masterpiece.

Requirements

To succeed in this role, you will need:

  • Relevant degree or marketing qualification
  • At least 3 years' retail marketing experience
  • 1+ year relevant experience in email, SMS, digital, and CRM
  • 1+ year experience in event-driven/automated communication
  • Excellent planning and organisational skills
  • Able to analyse and interpret data to deliver effective digital communication programmes
  • Able to work collaboratively across functions
  • Experience in creating unique customer journeys and executing related digital communications

What We Offer

We offer a competitive market salary (£40,000 - £50,000 per annum), plus benefits, including:

  • Hybrid working arrangement (3 days at home, 2 days in Bracknell HQ)
  • Reporting to Email Marketing Manager
  • Department: Marketing
  • Values: Leading UK Professional Hair and Beauty Products


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