Creative Visionary and Strategist

1 month ago


London, Greater London, United Kingdom Jo Wade Limited Full time
Job Description

We are seeking a creative visionary with strategic mind to join our innovative agency as a Midweight/Senior Creative. This role is ideal for someone passionate about FMCG and entertainment who can craft creative ideas layered with insights that resonate with today's audience.

You will work on dynamic projects that reach across shopper marketing, experiential, media, OOH, DOOH, and beyond. As part of a multi-disciplinary team, you'll develop concepts backed by consumer and fandom insights, using social listening tools to make sure each idea not only hits the mark but connects meaningfully.

Your key responsibilities will include:

  • Developing insightful, creative concepts for FMCG and entertainment clients, with executions across shopper marketing, media, OOH, and DOOH.
  • Laying consumer and fandom insights into creative ideas, presenting ideas with compelling narratives that resonate with target audiences.
  • Using unique and innovative social listening tools to gather insights to support campaign ideas with data, ensuring ideas are relevant and rooted in consumer behaviours.
  • Preparing and presenting polished, insight-driven client-facing decks that clearly communicate campaign ideas from ideation to execution.
  • Working cross-functionally with insight, account, and production teams to ensure the creative vision aligns with client goals and brand objectives.

About You:

  • A minimum of 3 years of experience in a creative role with a strong foundation in both copywriting and art direction, ideally with exposure to strategic planning.
  • A proven ability to leverage consumer insights and fandom data in creative development.
  • Familiarity with social listening tools and comfort using data to inform and strengthen creative ideas.
  • A natural storyteller with strong presentation skills, comfortable presenting ideas to clients and internal teams.
  • Experience working on campaigns that span multiple media formats, including shopper marketing, OOH, and DOOH.

Salary: c£40-£50K + benefits, subject to skills/experience. Working pattern: 3 days in the studio/2 remotely.



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