In-House Agency Analyst

3 weeks ago


Kingston upon Thames, Greater London, United Kingdom OLIVER Agency Full time

OLIVER Agency is seeking a talented Senior Analyst to join our team in Kingston upon Thames, London. This is a full-time position with the opportunity to work from home 2 days a week.

About the Role

We are looking for an experienced analyst who can deliver high-quality audience insights and category research that drive business growth for our clients. The ideal candidate will have a strong background in data analytics and social media marketing, and be able to distil complex data insights into compelling stories for non-technical audiences.

Key Responsibilities
  1. Deliver best-in-class audience insights and category research that drive robust learnings and actionable next steps for brands on social media.
  2. Utilise data from various sources – social, search, survey and panel data – to build an integrated view of audiences and their needs, behaviours and attitudes, as well as broader cultural trends in key EU markets.
  3. Build audience sub-cultures and rich profiles that inform what experiences and content we serve.
  4. Using social listening tools to track brand reputation, sentiment and conversation, and have a finger on the pulse of relevant social trends. Identify emerging opportunities by analysing and optimising internal monitoring dashboards.
Requirements
  • A strong background in data analytics and social media marketing.
  • Expertise in using social listening tools, such as Brandwatch, Meltwater, Pulsar, and Sprinklr.
  • Strong knowledge of panel and survey providers such as Global Web Index, YouGov, Kantar, Audiense.
  • Excellent communication / data storytelling skills, ability to distil complex ideas for non-technical audiences.
  • An active interest in behavioural science approaches and techniques – and how this can be delivered through data.
What We Offer

We offer a competitive salary of £68,000 per annum, depending on experience, plus benefits including a hybrid working arrangement, professional development opportunities, and a dynamic and inclusive work environment.


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