Lead Generation Associate

4 weeks ago


North East, United Kingdom Baltic Recruitment Limited Full time

Baltic Recruitment Limited is currently recruiting for a Sales and Marketing Coordinator to join their team in Stanley. This is a fantastic opportunity to work with a leading recruitment agency and gain valuable experience in lead generation and sales support.

The successful candidate will provide lead generation and sales support, mapping out the market and building a pipeline of leads that meet the company's pre-defined 'Ideal customer profile'. They will also qualify their database of leads against specified business and financial criteria, providing the first touch point for these leads through mail campaigns, phone calls, and other communication methods.

The Sales and Marketing Coordinator will be responsible for:

  • Researching, tracking, maintaining, and updating leads on a CRM system
  • Qualifying leads against outlined qualification criteria
  • Scheduling and distributing marketing content online, to key leads and prospects
  • Assisting with communication between smaller customer accounts and business stakeholders, to ensure successful delivery of business services
  • Liaising with smaller customer accounts, to build a multi-layer relationship structure between the business and its customers
  • Conducting customer research on key leads
  • Finding key decision makers and their contact information for qualified leads
  • Participating in the preparation of proposals
  • Providing accurate and timely information to management
  • Making first touch-point contact outreach via digital or phone to leads and prospects

The estimated salary for this role is around £22,000 - £27,000 per annum, depending on experience.



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