Marketing Strategy Lead for Emerging Products

6 days ago


Cambridge, Cambridgeshire, United Kingdom Beagle Talent Full time

We are seeking an experienced SaaS Product Marketing Manager to join our team at Beagle Talent and help us develop a go-to-market strategy for our innovative products.

The ideal candidate will have a strong understanding of marketing strategies and tactics, including content creation, digital marketing, and analytics. They will be responsible for developing and implementing marketing strategies across all online channels, creating compelling product positioning and messaging, and producing high-quality content to support marketing campaigns and sales efforts.

Job Description:

  • Develop and implement marketing strategies to align with business objectives and drive revenue growth.
  • Create compelling product positioning and messaging that resonates with target customers.
  • Produce high-quality content to support marketing campaigns and sales efforts.
  • Stay up-to-date with customer needs, trends, and competitor activities to inform product strategies.
  • Analyse performance metrics to assess marketing effectiveness and make data-driven decisions to optimise campaigns and strategies.

Requirements:

  • At least 2 years of experience in B2B marketing with a focus on SaaS product marketing.
  • Strong understanding of marketing strategies and tactics, including content creation, digital marketing, and analytics.
  • Excellent communication and collaboration skills, with the ability to work closely with cross-functional teams.
  • Ability to analyse complex data sets and make informed decisions based on insights.

Benefits:

  • A competitive salary of $90,000 - $125,000 per year, depending on experience.
  • A dynamic and supportive work environment with opportunities for professional growth and development.
  • A comprehensive benefits package, including health insurance, retirement plans, and paid time off.

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