Digital Account Director

4 days ago


Newcastle upon Tyne, Newcastle upon Tyne, United Kingdom Central Employment Full time
Job Description

We are seeking an experienced and enthusiastic Digital Account Director to manage the UK digital performance strategy for a leading global automotive brand. This role provides a unique opportunity to spearhead digital innovation, enhance revenue, and execute a comprehensive digital performance plan within a dynamic and expanding team.

Key Responsibilities
  • Oversee the complete digital improvement process regionally, ensuring accountability and optimization from internal teams.
  • Develop performance strategies based on thorough analysis and teamwork with channel experts.
  • Establish benchmarks for regional performance reporting and create exemplary case studies that highlight significant improvements and innovative approaches.
  • Analyze overall performance to guide cross-channel budget allocations.
  • Facilitate effective collaboration and communication through process management, including the use of JIRA (experience with JIRA is a plus).
Driving Digital Performance
  • Collaborate with digital channel teams (search, social, programmatic) to ensure campaigns are set up, executed, and optimized effectively across all platforms.
  • Maintain a daily routine of performance analysis, evaluation, optimization, and insights.
  • Review performance data daily to develop optimization plans with channel teams.
  • Implement and oversee digital channel roadmaps and optimization strategies, while developing new targeting and creative solutions in partnership with channel teams.
  • Ensure local teams adhere to the performance roadmap.
  • Participate in the global performance community to accelerate the adoption of beneficial support and share regional successes.
Performance Planning and Reporting
  • Lead the performance forecasting and budget approval processes using data-driven methods.
  • Work with planning and digital teams to deliver a cohesive performance campaign response to client briefs.
  • Produce performance reports that offer clear, actionable insights for clients in both short-term and long-term scopes.
Requirements
  • Proven track record in managing performance-focused campaigns across digital channels.
  • Extensive knowledge of PPC, SEO, Display, Social, and Programmatic channels.
  • Expertise in delivering high-quality campaign insights and data analysis (e.g., analytics, online consumer journey, dashboarding).
  • Ability to convert strategy and planning into effective digital execution.
  • Strong analytical skills to identify actionable insights and improve performance reporting.
  • Competence in integrating specialist inputs into a cohesive performance narrative.
  • Understanding of digital media KPIs and strategies to achieve them.
  • Ability to simplify complex technical issues and detailed campaign analyses for client communications.
  • Experience in performance planning and forecasting.


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