Brand Development Specialist

2 months ago

Leicester, Leicester, United Kingdom Digital Waffle Full time

Job Title: Digital Marketing Manager

About Digital Waffle:

Digital Waffle is a leading innovator in digital signage and self-service interactive solutions. We are a dynamic and growing company that is changing the game of how people interact with public spaces.

Job Summary:

We are seeking a highly skilled Digital Marketing Manager to lead our overall marketing initiatives, web leads, customer engagement, brand identity, and website improvements. As a key member of our team, you will be responsible for developing and executing strategic marketing plans that drive web traffic, engagement, and converting traffic to leads.

Key Responsibilities:

  • Marketing Strategy: Develop and implement comprehensive marketing strategies that align with our business objectives and drive business growth.
  • SEO/SEM: Utilize extensive knowledge of SEO and Google AdWords best practices to improve search rankings and visibility, and drive web traffic.
  • Creative Content: Create a strong sense of brand identity across digital channels, including website architecture and design, and developing quarterly and monthly content calendars.
  • Trade Shows: Organize and assist with trade shows to showcase our innovative solutions and build relationships with industry partners.
  • Content Creation: Drive the creation of various content, including newsletters, blogs, social media articles, and other marketing materials, to support our marketing plan.
  • Performance Analysis: Monitor and analyze campaign effectiveness to inform future marketing strategies and optimize results.

What We Offer:

  • Competitive Salary and Benefits: We offer a competitive salary and benefits package, with performance-based bonuses to recognize and reward outstanding performance.
  • Flexible Work Environment: We offer a flexible work environment, with hybrid working options to support work-life balance and productivity.

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