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Digital Experience Analyst
1 month ago
We are seeking a highly skilled CRO Analyst to join our team at PayPoint Group. As a CRO Analyst, you will play a crucial role in delivering and optimizing user experience across all our websites, ensuring they attract, retain, and grow each brand's target audience.
Key Responsibilities:- Work closely with the Product and Data Analysis teams to gain actionable insights from various data sources, including Google Analytics, Hot Jar, Power BI reports, and Salesforce Data.
- Lead ongoing CRO experiments and AB testing across all our channels to optimize user experience.
- Conduct user research, including persona creation, customer experience mapping, and user interviews, to gain a deeper understanding of customer needs and preferences.
- Commercial UX/CRO Analyst experience working with Product Teams in an agile/lean development environment.
- Proficiency in Google Analytics, specifically related to GA goals/conversion.
- Strong analytical skills, with the ability to relate results to business objectives.
- Excellent communication and presentation skills.
- Ability to manage projects, prioritize tasks, and work in a fast-paced environment.
- A dynamic and supportive team environment.
- Opportunities for professional growth and development.
- A competitive salary and benefits package.
- A flexible working arrangement, with 2 days in the office and 3 days working from home.