Consumer Storytelling Lead
5 days ago
We are looking for a Consumer Storytelling Lead to join our team in the UK and Ireland. As a key member of our consumer communications team, you will be responsible for crafting compelling stories that drive awareness and excitement for our platform.
You will work closely with cross-functional teams to deliver campaigns that resonate with diverse audiences, using data, research, and creative storytelling to shape narratives. Your ability to balance strategic initiatives with ongoing creative storytelling will play a vital role in enhancing our reputation and driving demand for our platform.
Key Responsibilities:
- Identify and drive proactive press opportunities to support consumer and product goals.
- Develop culturally resonant campaigns that drive demand, incorporating celebrities, influencers, and opinion leaders in the UK and Ireland.
- Handle incoming media inquiries, using data and compelling stories from our community to shape narratives.
- Craft a wide range of written materials, including press releases, blog posts, pitches, Q&As, and messaging guidelines.
- Build and maintain relationships with key journalists, influencers, and partners to amplify our brand.
About Our Company
Aquent is an American company that operates a global community of Hosts and travellers. We are driven by the idea that anyone can belong anywhere, and we strive to create a home away from home for our guests and hosts.
Our platform has grown from three guests staying in a San Francisco home in 2007 to welcoming over 1 billion guests in 100,000 cities around the world. We are committed to improving inclusivity and dedicated to providing equal opportunities for all applicants.
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