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Brand Marketing Manager
2 months ago
We are seeking a highly skilled Brand Manager to lead the delivery and execution of our annual brand plan across the full marketing mix to a consistent, high standard.
Key Responsibilities:
- Support the delivery of the annual brand plan, including project responsibility across the marketing mix.
- Constantly review brand performance to inform brand planning cycles for creative improvement.
- Deliver strong through-the-line brand plans tailored by channel to enable consistent brand execution.
- Work closely with channel teams to pull a brand campaign through to owned channels.
- Ensure brand consistency across all touchpoints, both tone of voice and visually, working with wider teams to align all work to the brand positioning.
- Lead media strategy, planning, and execution, creating all creative that is needed for media plans, working with both agencies and in-house teams.
About You:
- Advanced knowledge of brand, media, creative development, campaign management, and the full marketing mix.
- Ability to produce commercially orientated creative that is customer-focused with a good eye for detail.
- Experience in writing creative briefs and managing creative development with agencies.
- High level of communication and presentation skills.
- Ability to influence and align teams towards one brand vision and strategy.
About Us:
MandM is a leading online, off-price retailer, selling branded Fashion, Sport & Outdoor products for Men, Women, and Children. We offer our customers fantastic value by partnering with companies who we have built long-term relationships with, enabling us to offer our customers big household names and up-and-coming brands, giving fantastic value all year round.
We pride ourselves on upholding our core values in everything we do: Integrity, Teamwork, Accountability, and an Entrepreneurial approach.
