Retail Media Strategist
1 month ago
As a Retail Media Strategist at Nimble Talent, you will be responsible for delivering exceptional client experiences and executing strategic and tactical plans to drive growth for our clients across various retail media platforms. This includes activities such as creating and managing paid search and display media strategies for various retailers, providing annual and ongoing budget recommendations to help clients achieve their business objectives, highlighting other operational KPIs or opportunities that impact advertising effectiveness, and delivering regular reporting on advertising effectiveness.
Key Responsibilities:
- Develop strategic growth plans, gain client alignment, and execute against the aligned upon approach
- Measure efficacy of the strategy through regular reporting against core retail media KPIs and ad-hoc audits
- Leverage retail media activities and other retail readiness recommendations to drive increased traffic
- Work on annual budget recommendations and properly allocate across campaigns
- Assist with annual marketing calendar creation, incorporating key drive periods including relevant macro and micro seasons, new product launches, and client media calendars
- Prepare weekly and monthly retail media performance reports and perform competitive benchmarking across the client's product portfolio
- Work closely with AMs and Customer Success Managers located in Europe and North America to service European based clients.
- 3+ years experience working in eCommerce account management, sales, and/or digital marketing
- 3+ years previous client-facing account management experience
- Demonstrate an in-depth understanding of how retail media, sales, and operations work together
- Proven ability to effectively manage retail search strategies across Amazon; additional experience activating within Citrus Ad and Criteo for retail media strongly preferred.
- Amazon Marketing Cloud experience preferred; passion for measurement and data-based media activation
- Ability to take large data sets and extract actionable recommendations
- Experience with CPG, Beauty, Grocery, or other household consumables preferred but not required
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