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Digital Marketing and Website Coordinator

1 month ago

London, Greater London, United Kingdom STOPGAP Full time
Job Title: Digital Marketing and Website Co-ordinator

We are seeking a highly skilled and experienced Digital Marketing and Website Co-ordinator to join our team at STOPGAP. As a key member of our marketing team, you will be responsible for delivering the annual marketing and events strategies to drive leads and awareness for our residential offering, both in the UK and overseas.

The Role:
  1. Support the delivery of the annual marketing and events strategies to drive leads and awareness for the residential offering (sales and rental), both in the UK and Overseas
  2. Maintenance of marketing materials including, visual identities, brochures, models, floorplans, virtual reality, interactive content, show homes and marketing suite
  3. Work with the Senior Marketing Manager to manage and support all creative agencies and digital agencies including marketing suppliers, media buying agencies, PR agencies and China facing digital agencies
  4. Oversee press opportunities and communicate with the team for approval, review press releases and agree sign off with key stakeholders
  5. Content creation for digital marketing campaigns and platforms (email, website, landing pages) in collaboration with internal digital marketing team
  6. Proof and approve a full-range of marketing material from property brochures, to direct mail, to email marketing
  7. Manage the China social accounts and the supporting content agency, including but not limited to WeChat, RED and Weibo. Support the wider marketing teams understanding of the platforms and how to optimise content
  8. Manage delivery and coordination of marketing collateral for international and national residential exhibitions and events
  9. Manage the translation of all marketing materials into Mandarin to support marketing campaigns and agent activity globally
  10. Data analysis before, during and after campaigns and reporting, turning data into insight, and insight in action
Requirements:
  1. Understanding of the new build property market
  2. Interest and ongoing development to understand the behaviours and attributes of customers in China for both property and the place
  3. High level of attention to detail and highly organised
  4. Knowledge of lead data analysis
  5. Articulate and excellent communicator (verbal and written)
  6. Knowledge of China facing platforms such as WeChat etc.
  7. Mandarin speaker

You must have native-level English Skills and the right to work in the UK.