Digital Marketing Specialist

7 days ago


Leicester, Leicester, United Kingdom Mercia Group Full time
About the Role

We are seeking a highly skilled Digital Marketing Specialist to join our team at Mercia Group. As a key member of our marketing team, you will be responsible for developing and executing our online marketing strategies to drive business growth and revenue.

Key Responsibilities
  • Develop and implement SEO strategies to improve search engine rankings and drive organic traffic to our website.
  • Conduct keyword research and analysis to inform content creation and optimization efforts.
  • Collaborate with the marketing team to develop and execute paid social media campaigns to reach target audiences.
  • Monitor and analyze website traffic, user behavior, and other key metrics to inform marketing strategies and optimize campaign performance.
  • Provide regular reporting and insights to the management team on marketing performance and campaign effectiveness.
Requirements
  • Proven experience in digital marketing, with a focus on SEO and paid social media.
  • Strong understanding of search engine algorithms and best practices for SEO.
  • Excellent analytical and problem-solving skills, with the ability to interpret data and make informed decisions.
  • Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams.
  • Ability to work in a fast-paced environment and prioritize multiple projects and deadlines.
What We Offer

We offer a competitive salary and benefits package, as well as opportunities for professional growth and development. If you are a motivated and results-driven individual with a passion for digital marketing, we encourage you to apply for this exciting opportunity.



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