Global Market Expansion Manager

4 days ago


Wooburn Green, Buckinghamshire, United Kingdom Zebra Full time
About the Role

We are seeking an experienced RFID Solutions Lead to join our team. This role will be responsible for working closely with ALT BU management to understand the ALT BU's goals and strategy. You will promote Zebra's control point vision and catalyze market adoption of fixed and overhead readers for automated data capture and improved operational visibility.

Responsibilities
  • Work closely with ALT BU management to understand the ALT BU's goals and strategy.
  • Promote Zebra's control point vision and catalyze market adoption of fixed and overhead readers for automated data capture and improved operational visibility.
  • Work with Zebras, partner, and customer stakeholders to promote ALT's strategies, products, and solutions within a particular vertical(s) within a specific global market region(s).
  • Evaluate, optimize and improve the go-to-market motion for the ALT BU's RFID product portfolio.
  • Help identify and support potential strategic relationships to forward the business.
  • Lead and/or assist strategic customer identification, capture, and closure in conjunction with other associated stakeholders (Zebra and 3rd parties).
  • Assist in market, customer, and competitor analysis and business planning.
  • Identify use cases in target verticals, define value propositions, create media and collateral, provide training, and promote RFID solutions.
  • Serve as an industry expert supporting sales, marketing and other promotional endeavors.
  • Coordinate closely with product management to understand development roadmaps and provide customer and market feedback for improvement of existing products or definition of new products. Create an insightful voice of customer.
  • Work closely with and build relationships with Zebra's channel team and partners and leverage them effectively to forward ALT's goals.
  • Drive and assist in though leadership and other marketing-based promotions including collateral creation, positioning analysis, and training.
  • Represent Zebra's RFID within industry platforms: tradeshows, panels, boards, etc.
  • Support partner, customer and other stakeholder visits.

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