Global PR Director

3 days ago


London, Greater London, United Kingdom YAP Global Full time

YAP Global, a leading international public relations consultancy, is seeking an ambitious Senior Account Executive to join our global team.

We work with meaningful companies and organisations in the cryptocurrency, decentralised finance (DeFi) and web3 sector to build their brand through impactful storytelling.

Our diverse portfolio of clients ranges from decentralised financial organisations, decentralised climate change innovators, digital asset management firms, NFT marketplaces to developer tooling platforms that will underpin the future of web3.

Job Description
  • Serve as day-to-day support for 5-6 clients, managing both strategy and execution
  • Support the Account Lead to ensure KPIs are met across all clients
  • Research and write press releases, op-eds, case studies, and blog posts
  • Develop story angles to help meet the client KPIs
  • Pitch clients' stories to strategic media outlets and key journalists
  • Ensure the quality of deliverables meets the highest standards while fulfilling client requirements
  • Formulate media strategies and maintain strong relationships with clients
Requirements
  • Candidate must have the right to work in the UK
  • At least 1-2 years of experience or educational background in Public Relations, Communications, or Journalism
  • Knowledge of the fintech, blockchain, or cryptocurrency space or a genuine desire to learn about it
  • Media relationships with financial, tech, and mainstream press
  • Track record of successfully pitching client stories to tier 1 & 2 media publications

The salary for this role is £40,000 - £60,000 per annum, depending on experience. We offer unlimited holiday, flexible working, and a range of other benefits.


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