EMEA Go-To-Market Specialist

3 weeks ago


London, Greater London, United Kingdom S&P Global, Inc. Full time
Job Overview

We're seeking an experienced EMEA Go-To-Market Specialist to join our Regional Customer Marketing team. As a key member of the team, you will play a crucial role in developing and implementing comprehensive go-to-market and account-based marketing plans to drive regional demand generation and growth.

The ideal candidate will have a proven track record of successfully managing marketing and demand generation campaigns, with a deep understanding of digital marketing and inbound campaigns. Strong interpersonal and negotiation skills are essential, with a track record of driving measurable and meaningful business results.

Key responsibilities include:

  • Developing strategic go-to-market and account-based marketing plans across multiple tactics, including email, content syndication, display ads, free events, sponsorships, and social media channels.
  • Partnering closely with sales managers to understand customer needs and deliver marketing plans that reflect the customer journey and buying cycle.
  • Assessing campaigns using data and analytics platforms to improve campaign effectiveness and utilize digital techniques and processes.

An estimated salary for this position is $100,000 - $140,000 per year, depending on location and experience.



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