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Senior Brand Marketing Director

2 months ago


Bletchley, Milton Keynes, United Kingdom FS1 Recruitment Full time

Job Title: Senior Brand Marketing Director

Job Summary:

FS1 Recruitment is seeking a seasoned Senior Brand Marketing Director to lead the brand strategy in the UK and Ireland. As a key senior team member and brand guardian, you will ensure consistent brand integrity across all communications and initiatives.

Key Responsibilities:

  1. Develop and Execute Brand Strategy: Develop and execute the annual brand marketing and communication strategy aligned with global marketing to achieve company objectives and growth targets.
  2. Lead Commercial Strategy: Lead the design and activation of the Commercial Strategy in collaboration with the Head of Marketing & EPS, ensuring timely execution to meet growth plans.
  3. Drive Demand and Visibility: Create and drive demand for the brand through innovative marketing plans, promotional activities, and trade show management to enhance brand visibility and impact.
  4. Collaborate with Cross-Functional Teams: Collaborate with Sales, Product, and EPS teams on projects to maximize opportunities, support bespoke customer initiatives, and drive value and business growth.
  5. Manage Marketing Budget: Manage and monitor the marketing budget, ensuring efficient allocation of resources and tracking effectiveness to meet business goals.
  6. Lead Marketing Team: Oversee the Marketing Team, handling recruitment, training, scheduling, and compliance with company policies and brand standards.
  7. Engage with Customers: Engage in key account meetings, international marketing events, and PR activities to strengthen customer relationships, secure loyalty, and promote the brand.

Requirements:

  1. Senior Marketing Experience: 5+ years in senior marketing with expertise in managing complex projects and meeting deadlines.
  2. Marketing Degree: Holds a Marketing degree.
  3. Technical Skills: Proficient in Microsoft Office, Adobe systems, and both PC/MAC platforms.
  4. Leadership and Communication Skills: Excellent leadership, communication, and creative problem-solving abilities.
  5. Flexibility and Adaptability: Committed, flexible, and willing to travel or work extended hours as needed.