Funnel Optimization Expert

5 days ago


London, Greater London, United Kingdom Marisa Peer Full time
Role Summary

We are seeking an experienced Funnel Optimization Expert to join our team at Marisa Peer. The ideal candidate will have a strong focus on analytics and conversion rate optimization, with proficiency in GoHighLevel and HubSpot.

This role is responsible for building and maintaining high-converting marketing funnels, implementing tracking and analytics across all funnels, and using data to drive Conversion Rate Optimization (CRO) efforts.

The successful candidate will have a proven track record of handling technical backend tasks, with a deep understanding of GoHighLevel's functionalities and experience in creating and managing seamless workflows.

Key Responsibilities:

  • Design, build, and maintain high-converting marketing funnels using GoHighLevel and HubSpot
  • Implement tracking and analytics across all funnels to gather data on performance and optimize based on real-time insights
  • Use analytics to drive CRO efforts, refining each step of the funnel to maximize engagement and conversion rates
  • Test, analyze, and improve funnel performance with a data-driven approach, applying best practices in CRO to boost efficiency and outcomes
  • Develop workflows to ensure smooth automated transitions across stages of the funnel, ensuring a cohesive user experience

Requirements:

  • 3 years of experience in digital marketing with a strong focus on funnel building, analytics, and CRO
  • Proficiency in GoHighLevel and HubSpot, with a proven ability to create and manage high-conversion funnels
  • Strong analytical skills, with experience in conversion rate optimization, data-driven decision-making, and reporting
  • Proven ability to troubleshoot and resolve technical issues quickly and effectively
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