Digital Marketing Director

13 hours ago


Shrewsbury, Shropshire, United Kingdom CV-Library Full time
Job Overview
Digital Marketing Manager needed to join a Telford manufacturer on a permanent basis. The ideal candidate will have at least 5 years' experience in managing marketing teams and developing digital marketing campaigns.

About the Role
This is an exciting opportunity to take charge of long-term digital marketing campaigns, enhance brand awareness, and drive traffic to the company's website. You will manage a day-to-day in-house team, develop campaign plans with marketing executives, and oversee SEO analysis, PPC campaigns, and social media strategies.

Responsibilities and Duties
  1. Lead the day-to-day in-house marketing team
  2. Develop and implement campaign plans with marketing executives
  3. Manage PPC campaigns aligned with paid search executives/analysts
  4. Oversee SEO analysis with the in-house team
  5. Develop and execute social media plans
  6. Explore new campaign flows to improve lead conversion and remarketing
  7. Promote supplier/agency partnerships to ensure planning and expectations align with agreed ROI targets
  8. Provide guidance to the central marketing team to improve commercial return
  9. Project manage new products and price strategy with senior management support
  10. Liaise with CRM teams to improve process, workflow, and ROI
  11. Own the exhibition calendar and workflow
  12. Maintain the group's website portfolio


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