Digital Marketing Director
13 hours ago
Digital Marketing Manager needed to join a Telford manufacturer on a permanent basis. The ideal candidate will have at least 5 years' experience in managing marketing teams and developing digital marketing campaigns.
About the Role
This is an exciting opportunity to take charge of long-term digital marketing campaigns, enhance brand awareness, and drive traffic to the company's website. You will manage a day-to-day in-house team, develop campaign plans with marketing executives, and oversee SEO analysis, PPC campaigns, and social media strategies.
Responsibilities and Duties
- Lead the day-to-day in-house marketing team
- Develop and implement campaign plans with marketing executives
- Manage PPC campaigns aligned with paid search executives/analysts
- Oversee SEO analysis with the in-house team
- Develop and execute social media plans
- Explore new campaign flows to improve lead conversion and remarketing
- Promote supplier/agency partnerships to ensure planning and expectations align with agreed ROI targets
- Provide guidance to the central marketing team to improve commercial return
- Project manage new products and price strategy with senior management support
- Liaise with CRM teams to improve process, workflow, and ROI
- Own the exhibition calendar and workflow
- Maintain the group's website portfolio
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