Brand Strategy Specialist
1 day ago
Unlock Your Potential as a Marketing Leader
We are seeking an experienced Brand Strategy Specialist to join our team at TalentSpa Recruitment. This dynamic role requires creativity, strategic thinking, and a deep understanding of market trends.
About Focus BrandsWe are a market leader in design, sourcing, distribution, and brand management of high-profile lifestyle and sports brands. Our portfolio includes iconic brands like ellesse, Nautica, Reebok, OEX, and Patrick. We champion a people-first culture, believing our success stems from our team's creativity, passion, and collaborative spirit.
Key Responsibilities- Brand Development: Assist in developing and executing comprehensive brand strategies to drive awareness and loyalty, ensuring consistency across all marketing channels.
- Campaign Planning: Plan, execute, and monitor integrated marketing campaigns that align with brand objectives.
- Market Analysis: Conduct market research to identify trends, customer preferences, and competitive insights, analyzing campaign performance and providing actionable insights for optimization.
- Team Collaboration: Work closely with sales, product, and digital teams to ensure alignment on brand initiatives, liaising with external agencies and vendors to support marketing activities.
- Brand Monitoring: Monitor brand perception and proactively address challenges or inconsistencies, managing brand assets and ensuring compliance with brand guidelines.
- Retail Support: Work closely with the sales team and key strategic retailers to implement brand strategy and support sell-through.
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- 1-2 years of experience in brand marketing or related roles.
- Strong understanding of branding principles and marketing strategies.
- Proficiency in digital marketing tools and analytics platforms.
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