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Product Marketing Specialist

1 month ago


Leamington Spa, Warwickshire, United Kingdom Kwalee Full time
Product Marketing Specialist

Kwalee is a leading game development and publishing company that creates engaging and innovative games for a global audience. We are seeking a highly motivated and organized Product Marketing Specialist to join our Product Marketing team in Leamington Spa.

As a Product Marketing Specialist, you will play a key role in driving the success of our mobile games through innovative and data-driven marketing strategies. You will work closely with our in-house development and mobile publishing teams to manage the marketing process from the prototype stage through to launch. Your primary responsibility will be to ensure our games are primed for release, while pushing for maximum profitability and growth.

Key Responsibilities:
  • Develop and execute go-to-market plans to drive growth, monetization, and retention for our mobile games, aligning marketing efforts with product and business objectives.
  • Use data insights to create and test hypotheses for mobile store fronts, continuously refining strategies based on results.
  • Craft key messages and creative briefs to highlight the games' unique selling points.
  • Oversee the lifecycle and communication of mobile titles, ensuring alignment on launch details, KPIs, and retrospectives.
  • Implement ASO techniques to enhance store page conversions.
  • Design and align game branding with the overall product vision.

Requirements:
  • Recent graduate with a solid foundation in administration, project management, or marketing.
  • Driven by a passion for games and a strong desire to advance in the industry.
  • Exceptionally organized and detail-oriented, committed to delivering high-quality work.
  • Approachable and positive, with excellent interpersonal skills that foster collaboration.
  • Creative writer with a knack for crafting compelling content.
  • Based in our office in Leamington Spa, following our hybrid model with 4 days per week on-site.

Compensation & Benefits:
The design of our compensation and benefits revolves around a people-first philosophy. We have a supportive environment, with a strong focus on development and wellbeing. In structuring benefits across our offices, we adhere to core principles and align with local standards. Salaries are fairly benchmarked in accordance with background and skills, against industry and location standards. Our Talent Acquisition team will share more details with you as you progress in the recruitment process. They're eager to connect with you and can't wait to have a conversation