Paid Advertising Manager
3 days ago
A global digital media and communications agency based in Newcastle is seeking a Senior Paid Media Account Manager to join their Performance Marketing team. This role involves managing day-to-day deliverables, creating media plans, and analysing campaign performance to drive innovation and growth.
Key Responsibilities
- Manage day-to-day deliverables across the team to ensure effective implementation of channel strategies and drive innovation.
- Lead responses to briefs, coordinating with biddable teams and collaborating with wider channels as required.
- Create media plans with clear rationale on media choices and budget allocations.
- Ensure campaigns are built and activated on time, aligned with wider media plans.
- Analyse and optimise live accounts daily to ensure performance aligns with core KPIs, providing insights to clients and internal teams.
- Implement a structured test and learn schedule, regularly running multivariate experiments and building on learnings to inform future campaign testing.
- Coordinate and present weekly reports, PCAs, and QBRs to agency teams and clients.
- Facilitate smooth administration of monthly financial reconciliation across the team.
- Develop strong relationships with internal and external teams.
- Work closely with media owners to drive feature adoption and media maturity.
- Share latest channel news and developments with the wider team.
Requirements
- Experience managing paid search and social campaigns in an agency environment, ideally network or large independent.
- Understanding of the broader digital spectrum, marketing mix, and media planning process.
- Experience line-managing or mentoring team members, Account Executives, and Account Managers.
- Analytical mind to work with large data sets, identifying drivers behind data trends.
- Strong attention to detail for accurate task completion and spotting key details within qualitative and quantitative information.
- Effective organisation skills for multitasking, planning, and prioritising workload.
- Experience working within ad buying platforms and/or third-party bid management platforms.
Benefits:
* Competitive salary range: £45,000 - £60,000 per annum * Opportunity to work with a global digital media agency * Collaborative team environment * Professional development and growth opportunities
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