Paid Advertising Manager

3 days ago


Newcastle upon Tyne, Newcastle upon Tyne, United Kingdom Central Employment Agency (North East) Limited Full time
Job Overview
A global digital media and communications agency based in Newcastle is seeking a Senior Paid Media Account Manager to join their Performance Marketing team. This role involves managing day-to-day deliverables, creating media plans, and analysing campaign performance to drive innovation and growth.

Key Responsibilities
  • Manage day-to-day deliverables across the team to ensure effective implementation of channel strategies and drive innovation.
  • Lead responses to briefs, coordinating with biddable teams and collaborating with wider channels as required.
  • Create media plans with clear rationale on media choices and budget allocations.
  • Ensure campaigns are built and activated on time, aligned with wider media plans.
  • Analyse and optimise live accounts daily to ensure performance aligns with core KPIs, providing insights to clients and internal teams.
  • Implement a structured test and learn schedule, regularly running multivariate experiments and building on learnings to inform future campaign testing.
  • Coordinate and present weekly reports, PCAs, and QBRs to agency teams and clients.
  • Facilitate smooth administration of monthly financial reconciliation across the team.
  • Develop strong relationships with internal and external teams.
  • Work closely with media owners to drive feature adoption and media maturity.
  • Share latest channel news and developments with the wider team.

Requirements
  • Experience managing paid search and social campaigns in an agency environment, ideally network or large independent.
  • Understanding of the broader digital spectrum, marketing mix, and media planning process.
  • Experience line-managing or mentoring team members, Account Executives, and Account Managers.
  • Analytical mind to work with large data sets, identifying drivers behind data trends.
  • Strong attention to detail for accurate task completion and spotting key details within qualitative and quantitative information.
  • Effective organisation skills for multitasking, planning, and prioritising workload.
  • Experience working within ad buying platforms and/or third-party bid management platforms.

Benefits:
* Competitive salary range: £45,000 - £60,000 per annum * Opportunity to work with a global digital media agency * Collaborative team environment * Professional development and growth opportunities

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