Category Insights Analyst

1 day ago


Blackburn, Blackburn with Darwen, United Kingdom Pets Choice Ltd Full time
Pet Category Insights Role Overview

Pets Choice Ltd, a leading Pet products company in the UK, seeks a motivated Category Insights Analyst to join its Category, Shopper & Insights team. This role provides exposure to Category & Insights and Shopper Activation, giving you autonomy from day one, with development and mentorship.

The successful candidate will support the Category, Shopper & Insights team and report to the Head of Category, Shopper Activation & Insights. Key responsibilities include analysing market data and sales figures, developing insightful reports, and utilising tools like Nielsen and Kantar to identify opportunities for our business and retail partners.

Main Responsibilities:
  • Analyse market data and consumer trends to provide actionable insights.
  • Develop and maintain reports to track category performance.
  • Utilise tools to identify joint opportunities.
  • Support the implementation of category plans.
  • Develop in-store activation campaigns.
  • Collaborate with Commercial and Brand Marketing teams.
  • Work with external agencies and suppliers.
  • Analyse shopper behaviour and market trends.
  • Conduct post campaign analysis.

Requirements:
  • Strong analytical ability.
  • Excellent communication and interpersonal skills.
  • Proficiency with Microsoft Office and good IT skills.
  • Ability to manage multiple projects simultaneously.
  • Organised with attention to detail.
  • Proactive and results orientated.
  • Full drivers licence is required.

What We Offer:
Pets Choice Ltd is home to leading Pet brands and offers a competitive salary package, including an estimated annual salary of £50,000. As a member of our dynamic team, you'll have opportunities for professional growth and development.

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