Senior Marketing Specialist

1 month ago


Fareham, Hampshire, United Kingdom Talent Search Ltd Full time

Marketing Executive

This is an exciting opportunity for a marketer to join our client, an international group in the tech sector, as a Marketing Executive.

Key Responsibilities:

  1. Develop and execute multi-channel marketing campaigns, including digital, social media, and email marketing, to drive business objectives.
  2. Analyse campaign performance, track metrics, and report insights to inform future marketing strategies.
  3. Create engaging content for various channels, including blogs, newsletters, case studies, press releases, and social media.
  4. Collaborate with the design team to develop visually appealing content that aligns with the brand guidelines.
  5. Support website optimisation, updating content, and ensuring alignment with SEO best practices.
  6. Manage lead generation activities, including landing pages, email marketing, and online advertising.
  7. Track and nurture leads using CRM and marketing automation tools.
  8. Conduct research on target sectors, competitors, and trends to inform marketing strategies.
  9. Monitor competitor marketing activities and provide regular updates.
  10. Assist in planning, coordinating, and promoting industry events, trade shows, and webinars.

Requirements:

  1. Minimum 3 years of experience in a marketing role, preferably in B2B sectors.
  2. Degree in Marketing or related field, or CIM qualification.
  3. Proven experience in campaign management, content development, and digital marketing.
  4. Familiarity with industry events, trade shows, or customer webinars.
  5. Demonstrated knowledge of SEO, lead generation, and CRM systems.
  6. Strong copywriting and content creation skills for digital, social media, and print.
  7. Proficient in digital marketing tools and Microsoft Office.


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