Senior Media Planner

4 weeks ago

London, Greater London, United Kingdom Paramount International Full time

Role Overview:

We are seeking a highly skilled Media Planning Expert to join our team at Paramount International Media Networks UK & Ireland. As a key member of our Media Planning department, you will be responsible for planning, implementing, and analyzing highly audience-focused and data-led promotional campaigns across the 5 Streaming platform.

Key Responsibilities:

  • Develop and recommend campaign media strategies through a consumer-first lens to ensure we are reaching our target audiences in the most creative and efficient ways.
  • Work closely with the Programming, Editorial, and Marketing teams to define an on-platform, data-led promotional strategy to support how we communicate the evolution of how our customers consume our content.
  • Quantify the typical monthly promotional inventory to enable forecasting to inform optimum number of campaigns and priority weights of the 5 Streaming's promotional airtime.
  • Work closely with the Promo Ops team to ensure break junction templates are fit for purpose across 5 Streaming to maximize promotional messaging opportunities as well as fulfill commercial imperatives.
  • Collaborate with the 5 Streaming Marketing and Research teams to inform the targeting of all promotional messages.
  • Develop a strong working relationship with the Growth and Lifecycle Marketing team to ensure alignment on prioritization and strategic objectives.
  • Conduct in-depth post-campaign evaluations to gather learnings and ensure future best practice.
  • Stay up-to-date with industry trends and competitor activity to ensure we remain ahead of the curve.

Requirements:

  • Proven experience in media planning, preferably in a VOD environment.
  • Strong analytical skills, with the ability to interpret and act on data insights.
  • Excellent communication and presentation skills, with the ability to work effectively with cross-functional teams.
  • Ability to work under pressure and adapt to changing priorities and deadlines.
  • Strong understanding of the commercial broadcast and VOD marketplace.

About Paramount International:

We are a leading media and entertainment company, operating a portfolio of iconic brands including MTV, Comedy Central, Nickelodeon, Channel 5, and BET. We pride ourselves on our commitment to diversity and inclusion, and we strive to create an authentic and inclusive environment where all employees feel valued and empowered to succeed.

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