Senior Paid Media Specialist

1 month ago


London Area, United Kingdom RocketMill Full time
About the Role

We are seeking a highly skilled Paid Media Specialist to join our team at RocketMill. As a Paid Media Specialist, you will play a key role in supporting the planning and delivery of paid media campaigns across a portfolio of clients.

Key Responsibilities

**Account Builds**

  • Conduct keyword research to identify relevant search terms and audiences.
  • Develop audience plans to ensure effective targeting and reach.
  • Plan and execute account structures, including idea generation and shopping feed setup.
  • Write compelling ad copy and collaborate with the creative team to produce high-quality assets.
  • Upload accounts using Google Ads Editor for paid search.

**Account Management**

  • Perform daily account checks to ensure optimal performance.
  • Manage bids and make campaign adjustments to maximize ROI.
  • Analyze campaign performance and key on-site metrics using Google Analytics.
  • Generate search query reports and audience analysis to inform campaign optimization.
  • Use Microsoft Excel to analyze and report on campaign data.
  • Identify challenges and develop solutions to improve campaign performance.
  • Suggest next steps to improve campaign performance.

**Planning and Reporting**

  • Develop strategies for search and social campaigns.
  • Participate in internal planning meetings to align on campaign objectives.
  • Work with clients to forecast and set targets for campaign performance.
  • Build trust and relationships with clients through regular meetings and calls.
  • Collaborate with the data team to produce reports that meet client needs.
  • Audit accounts to ensure accuracy and compliance.
Requirements

**Essential Skills**

  • Experience in digital marketing campaign management, with a focus on lead roles in media campaigns.
  • In-depth knowledge of running campaigns across Google and Bing Ads, and Facebook Ads Manager, with a proven track record of high performance.
  • Previous experience working in an agency or client team environment.
  • Strong understanding of bid/budget management strategy.
  • Ability to analyze campaign performance and key on-site metrics using Google Analytics.
  • Excellent MS Office skills, including Word, Excel, and PowerPoint.
  • Advanced skills in Microsoft Excel, including complex formulae and PivotTables.
  • Understanding of wider marketing principles, including user journeys and effective marketing messaging.

**Desirable Skills**

  • Experience with Snapchat Ads Manager, Twitter Ads, LinkedIn Ads Manager, and Display DSPs.
  • Experience using the Google Marketing Platform, including Search Ads 360, Display and Video 360, and Analytics 360.
  • Experience pitching paid media campaigns to potential clients.


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