Senior Paid Media Specialist
1 month ago
We are seeking a highly skilled Paid Media Specialist to join our team at RocketMill. As a Paid Media Specialist, you will play a key role in supporting the planning and delivery of paid media campaigns across a portfolio of clients.
Key Responsibilities**Account Builds**
- Conduct keyword research to identify relevant search terms and audiences.
- Develop audience plans to ensure effective targeting and reach.
- Plan and execute account structures, including idea generation and shopping feed setup.
- Write compelling ad copy and collaborate with the creative team to produce high-quality assets.
- Upload accounts using Google Ads Editor for paid search.
**Account Management**
- Perform daily account checks to ensure optimal performance.
- Manage bids and make campaign adjustments to maximize ROI.
- Analyze campaign performance and key on-site metrics using Google Analytics.
- Generate search query reports and audience analysis to inform campaign optimization.
- Use Microsoft Excel to analyze and report on campaign data.
- Identify challenges and develop solutions to improve campaign performance.
- Suggest next steps to improve campaign performance.
**Planning and Reporting**
- Develop strategies for search and social campaigns.
- Participate in internal planning meetings to align on campaign objectives.
- Work with clients to forecast and set targets for campaign performance.
- Build trust and relationships with clients through regular meetings and calls.
- Collaborate with the data team to produce reports that meet client needs.
- Audit accounts to ensure accuracy and compliance.
**Essential Skills**
- Experience in digital marketing campaign management, with a focus on lead roles in media campaigns.
- In-depth knowledge of running campaigns across Google and Bing Ads, and Facebook Ads Manager, with a proven track record of high performance.
- Previous experience working in an agency or client team environment.
- Strong understanding of bid/budget management strategy.
- Ability to analyze campaign performance and key on-site metrics using Google Analytics.
- Excellent MS Office skills, including Word, Excel, and PowerPoint.
- Advanced skills in Microsoft Excel, including complex formulae and PivotTables.
- Understanding of wider marketing principles, including user journeys and effective marketing messaging.
**Desirable Skills**
- Experience with Snapchat Ads Manager, Twitter Ads, LinkedIn Ads Manager, and Display DSPs.
- Experience using the Google Marketing Platform, including Search Ads 360, Display and Video 360, and Analytics 360.
- Experience pitching paid media campaigns to potential clients.
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