Digital Analyst Position
1 day ago
Digital Analyst Position at Salt
We are seeking an experienced Digital Analyst to join our team at Salt, a leading retailer dedicated to providing the best products and services for pet owners. The successful candidate will be pivotal in driving digital analytics across all elements of the digital ecosystem by delivering actionable insights to enhance conversion rates and optimise media spend efficiency.
About the Role
This is a fixed-term contract position, and the ideal candidate will have at least 3+ years of experience in digital analytics, with a strong focus on website analytics and conversion rate optimisation. The successful candidate will work closely with the Digital Product team to assess the impact and success of newly launched digital features, using data to inform feature enhancements and future development.
Key Responsibilities
- Partner with the team to develop a robust 'test and learn' roadmap, supporting experiments with relevant analytics and insights to drive continuous improvement
- Conduct in-depth analyses into onsite behaviour, identifying trends and opportunities to optimise the user experience and conversion pathways
- Deliver insights into the customer journey, with a focus on understanding and improving the conversion funnel, identifying drop-off points, and proposing solutions
- Collaborate closely with the Digital Product team to assess the impact and success of newly launched digital features, using data to inform feature enhancements and future development
- Lead the evolution of the reporting function, working with data visualisation experts to ensure dashboards are tailored to business needs and provide relevant, easy-to-digest insights
Requirements
- 3+ years of experience in digital analytics, with a strong focus on website analytics and conversion rate optimisation
- Proven experience in digital analytics, with a strong understanding of eCommerce metrics, conversion funnels, and customer journey mapping
- Proficiency in analytical tools and insights tools such as Google Analytics and Power BI
- Ability to translate data into actionable insights and communicate them effectively to stakeholders
- Experience with A/B testing and a 'test and learn' approach
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