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Product Marketing Manager

2 months ago

Bedford, Bedford, United Kingdom Werfen Full time

Overview

Werfen

Werfen is a leading company in specialized diagnostics, with a strong presence in Hemostasis, Acute Care Diagnostics, Transfusion, Autoimmunity, and Transplant. Our innovative approach and commitment to quality have made us a trusted partner for healthcare professionals worldwide.

Position Summary:

The Group Product Manager will oversee the day-to-day management of the marketing staff for the product line, preparing strategic marketing activities and programs for all supported products. This role will provide marketing assistance and support to affiliates, distributors, and customers, promoting the generation of technical publications on products and applications.

Responsibilities

  • Develop and execute marketing strategies for assigned product lines, working closely with cross-functional teams.
  • Contribute to the planning and creation of advertising and promotional materials, as well as technical information.
  • Promote the generation of technical publications on products and applications.
  • Provide and oversee the analysis of competitive products, pricing, and selling techniques.
  • Conduct market research to define and assess opportunities for new products.
  • Stay informed about developments and testing in the medical diagnostic industry, applying this knowledge to future marketing plans and products.
  • Coordinate cross-departmental efforts related to on-market analyzers and tests, and production planning.
  • Understand the technical aspects of IL and competitive products.
  • Understand the regulatory requirements for assigned products.
  • Oversee and coordinate the training needs of marketing staff.

Budget managed (if applicable) - N/A

Internal Networking/Key relationships

  • To be determined based on department needs.

Skills & Capabilities:

  • Strong functional management skills and ability to hire and develop team members.
  • Strong technical skills and the ability to learn new technologies as required.
  • Conflict management skills, timely decision-making ability, and strong business acumen.

Qualifications

Min Knowledge & Experience Required for the Position:

  • Bachelor's degree in an applicable technical discipline, such as medical technology or biomedical engineering.
  • An MBA is a plus.
  • Minimum 5 years of experience in product marketing, marketing, and/or sales management.
  • Practical knowledge of Hemostasis or Critical Care as it relates to the assigned product line.

International Mobility Required: no

Travel Requirements:

  • Some travel required up to 25%.

Werfen is an Equal Opportunity employer and is committed to a diverse workplace. Werfen strictly prohibits unlawful discrimination, harassment, or retaliation based upon an individual's race, color, religion, gender, sexual orientation, gender identity/expression, national origin/ancestry, age, mental/physical disability, medical condition, marital status, veteran status, or any other protected characteristic as defined by applicable state or federal law. If you have a disability and need an accommodation in relation to the online application process, please contact for assistance.

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