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Brand Marketing Strategist

2 months ago

West End, United Kingdom ARM Full time
Job Description

Job Title: Brand Marketing Manager

Company: ARM

Job Type: Permanent

Location: London

Salary: £55,000

About the Role:

The purpose of this role is to increase brand awareness and build brand equity and brand commitment. To help the client attract new clients and talent, enabling the business to grow and deliver a broader and deeper portfolio of products and services that span the globe.

Key Responsibilities:

  • Develop a brand strategy in collaboration with the leadership, HR, and recruitment teams.
  • Work with an external agency to develop a PR strategy that aligns with the company's goals.
  • Provide brand analysis from the trusted client base and competitive brand analysis to inform marketing decisions.
  • Develop the tone of voice and create content with relevant leadership and stakeholders on important issues, including DEI, CSR, ESG, and employment initiatives.
  • Collaborate with company stakeholders to encourage advocacy from employees, customers, and partners.
  • Manage and leverage social media streams, charity partnerships, and sponsorships for maximum exposure.
  • Update the brand guidelines and police its correct use to ensure consistency.
  • Work with external agencies to create and execute brand collateral, videos, and events.
  • Report on core KPIs, including B2B Brand Awareness, Brand Recognition, Brand Loyalty, and Brand Equity.

Requirements:

  • 5+ years' experience in B2B Technology Marketing, focusing on brand awareness.
  • A proven track record of positioning and marketing in the tech sector.
  • Strong project management skills to coordinate and direct multiple stakeholders, brand messaging, and media.
  • Experience partnering with external agencies and leading/influencing external and internal content and creative teams.
  • Experience in planning and maintaining marketing and PR budgets, proving brand value and ROI.
  • Excellent communication and team player skills.