Digital Media Transformation Specialist

4 weeks ago


London, Greater London, United Kingdom ENGINEERINGUK Full time

About the Role:

PHD Europe is seeking a talented Digital Media Transformation Specialist to lead the roll-out of a new global digital operating model for one of our prestige clients, Diageo. The successful candidate will work in partnership with the European digital standards team and local planning and activation teams to land global best practices consistently in every European market.

The Digital Media Transformation Specialist will support the European Digital Platforms Director and Programmatic Director in managing regional enablement, aligning the transformation and innovation agenda with commercial and efficiency expectations across five European market clusters. A key focus will be on supporting Diageo's Trusted Marketplace (TMP) expansion strategy, including unlocking the audio, CTV, and DOOH programmatic opportunity.

The ideal candidate will possess strong analytical skills, excellent communication skills, a good understanding of programmatic advertising technologies, and the ability to manage the European roadmap. They will also have a passion for the pace of change in digital media.

Key Responsibilities:

  • Support the media transformation agenda, including omni-channel media, connected data-driven activation, and sustainable marketing.
  • Collaborate with the Marketplace Director to identify and grow approved inventory.
  • Market engagement to communicate updates and manage new local requests.
  • Develop new global best practices based on proven drivers of performance.
  • Work in partnership with OMG and Diageo programmatic leadership to drive efficiency and effectiveness across media, tech, and data.

About the Agency:

PHD is a growth-focused media agency driven by innovation and creativity. Founded in London in 1990, we were the first media agency to offer strategic and creative planning. Our founders envisioned a future where smart thinking and clever planning could help brands grow faster than their competitors.

Diversity, Equity & Inclusion at OMG:

At OMG, our vision is to be an agency where difference is valued and everyone is able to thrive in a culture of equality, inclusion, and belonging.



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