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Beauty Portfolio Manager

2 months ago

Manchester, United Kingdom Cole Beauty Limited Full time
Job Title: Beauty Portfolio Manager

Join Cole Beauty Limited as a key member of our team and take on the challenge of driving brand growth and development.

About the Role:

We are seeking a highly skilled and experienced Beauty Portfolio Manager to lead our brand development efforts. As a key member of our team, you will be responsible for researching the global competitive marketplace, creating NPD plans, and aligning internal and external departments to deliver the brand proposition and vision.

You will work closely with our Global Head of Brand and NPD Manager to develop and deliver integrated, global marketing plans, acting as the brand guardian in key markets. Your expertise will be essential in maintaining continuous analysis of the competitive environment and consumer trends in the masstige IB and beauty environment.

Key Responsibilities:

  • Defend the integrity of the Cole Beauty brand and its proposition, ensuring that brand values, proposition, and differentiating factors are protected and optimized through product development, content development, and activation.
  • Develop new NPD line extensions (and potentially brands), with recommendations around retail price point and competitive position, in line with company growth expectations.
  • Build the appropriate activation of the brand/category vision and plans in primary markets.
  • Develop campaign content (online & offline) to achieve brand objectives and sales plans.
  • Responsible for go-to-market activation of the campaign content, defining the integrated marcomms plan within key marketplaces against sales targets and budgets.
  • Build and execute Joint Business Planning activity with strategic retail partners, alongside Distributors and Account Managers.
  • Briefing and management of external marketing agencies, including PR partners, media buying agencies, experiential suppliers, etc.
  • Lead, develop, and execute retail strategy in local markets, working closely with sales and retailers.
  • Regular analysis of AYR sales in conjunction with the Sales team, and brand financial KPIs across the portfolio of brands to continually inform the global product, sales, and brand and marketing strategy.
  • Working alongside Sales, establish performance specifications, retail price parameters, and market applications.
  • In conjunction with the Social Media Manager and E-commerce Manager, measure and report performance of all brand campaigns, and assess against goals (ROI and KPIs).
  • Input into and manage (where appropriate) the brand marketing budget.
  • Fully responsible for the brand experience on D2C channels, working closely with the E-commerce Manager to ensure it is kept updated, on brand, and in line with agreed activation plan.
Requirements:

We are looking for a highly skilled and experienced Beauty Portfolio Manager with a strong background in marketing and brand development. The ideal candidate will have:

  • A business, brand, or marketing-related degree or similar qualification.
  • 5+ years' experience of delivering successful marketing campaigns from within the beauty/lifestyle or retail industry, ideally with international experience.
  • 5+ years' work experience as a Brand or Marketing Manager.
  • Excellent project management skills.
  • Excellent standard of English language and mathematically astute.
  • Fully conversant with Microsoft Office, particularly Outlook, Word, Excel & PowerPoint.
  • Working knowledge of website CMS, knowledge of Direct Mail comms beneficial.
  • Knowledge and/or understanding of Adobe Photoshop & Illustrator.
  • Creative & visionary.
  • Good understanding of the full marketing mix.
  • Strong sense of commercial awareness.
  • Strong analytical skills and data-driven thinking.
  • Ability to think strategically using an analytical marketing approach.
  • Excellent understanding and passion for the beauty category and marketing trends.
  • Proven ability to develop brand and marketing strategies and effectively communicate recommendations.
  • Up-to-date with latest beauty trends and marketing best practices.