Global Brand Marketing Specialist

3 weeks ago

London, Greater London, United Kingdom PENTLAND Full time

We're Pentland Brands, a dynamic global family business, and proud owners and licensees of iconic active and footwear brands.

As a seasoned marketing professional, you'll play a key role in driving brand awareness and heat for Berghaus, one of the world's most renowned outdoor brands. You'll be responsible for executing and delivering compelling brand campaigns and activation platforms across key markets.

Key Responsibilities:
  • Support the Senior Marketing Manager and Head of Brand in delivering the Global Brand Plan.
  • Lead specific projects and initiatives to achieve key brand and business objectives, working closely with partners to deploy the growth strategy in key markets.

Campaign Management

  • Ensure the timely creation and execution of marketing campaigns that align with the brand strategy and drive consumer behavior.
  • Manage day-to-day activities with agencies and partners, ensuring on-budget delivery and creative, on-brand execution of campaigns.

Partner Marketing Support

  • Work alongside the Senior Partner Marketing Manager to provide global partners with essential campaign assets, toolkits, content calendars, and e-commerce imagery.
  • Act as the key point of contact for partners, addressing inquiries and ensuring assets are delivered according to schedule.

Cross-functional Collaboration

  • Collaborate with internal and external teams to execute and deliver elements of the Brand Plan through key license and distribution partners.

Event and Project Management

  • Co-manage the production and delivery of brand projects, including activation platforms, collaborations, and launch events or conferences.
  • A passion for the outdoors and knowledge of the performance apparel market would be highly advantageous.
  • Experience managing brand campaigns, from concept to execution, ensuring alignment with overall brand strategy.
  • Ability to manage relationships with key stakeholders and partners, ensuring alignment with brand goals and strategy.
  • Strong understanding of brand positioning, product marketing, and consumer insights.

We offer a competitive basic salary of £65,000 + discretionary bonus, 25 days holiday, discounts on brand products, health perks, travel perks, and flexible working hours. Join our team and take advantage of these benefits while making a significant impact on one of the most iconic outdoor brands in the world.

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