Cloud Solutions Leadership Position

2 weeks ago


Milton Keynes, Milton Keynes, United Kingdom Ekco Group Full time
About Ekco

We are a fast-growing cloud solution provider in Europe, established in 2016.

We have over 1000 talented colleagues across multiple regional offices in the UK, Benelux, Ireland, South Africa, and Malaysia.

The role

We are seeking a results-driven Head of Demand Generation to lead our demand generation efforts, driving the strategy and execution of demand generation programs, including digital marketing (SEO, SEM, social media) and inside sales. The ideal candidate will have a proven track record of generating high-quality leads and driving revenue growth through innovative marketing strategies.

Demand Generation Strategy:

  • You will develop and implement comprehensive demand generation strategies to drive lead acquisition and revenue growth.
  • You will collaborate with the sales and marketing teams and Ekco leadership team to align demand generation efforts with overall business goals.
  • You will monitor and analyze campaign performance, using data to optimize strategies and improve ROI.

Digital Marketing Expertise:

  • You will oversee all digital marketing activities, including SEO, SEM, and social media marketing.
  • You will develop and execute digital campaigns to increase brand awareness, drive traffic, and generate leads.
  • You will utilize marketing automation tools to track and nurture leads through the sales funnel.

Inside Sales Leadership:

  • You will lead and manage the inside sales team to ensure effective lead follow-up and conversion.
  • You will develop and implement inside sales strategies to maximize lead conversion rates.
  • You will provide training and support to the inside sales team to enhance their performance and productivity.

Lead Management:

  • You will implement lead scoring and nurturing processes to ensure high-quality leads are passed to the sales team.
  • You will collaborate with the sales team to ensure timely and effective follow-up on leads.
  • You will track and report on lead generation metrics, including lead volume, conversion rates, and pipeline contribution.

Campaign Management:

  • You will plan and execute multi-channel marketing campaigns to generate leads and drive engagement.
  • You will manage the marketing budget to ensure cost-effective use of resources.
  • You will coordinate with external vendors and agencies to support campaign execution.

Analytics and Reporting:

  • You will analyze and report on the performance of demand generation programs, providing insights and recommendations for improvement.
  • You will use data-driven insights to continuously optimize marketing strategies and tactics.
  • You will develop and maintain dashboards to track key performance indicators (KPIs) and measure success.

Key Requirements:

  • Bachelor's degree in Marketing, Business Administration, or a related field (Master's degree preferred).
  • 8+ years of experience in demand generation, digital marketing, or a related field, with at least 3 years in a leadership role.
  • Proven experience in developing and executing successful demand generation programs.
  • Strong knowledge of digital marketing channels, including SEO, SEM, and social media.

Benefits:

  • Time off - 25 days leave + public holidays
  • x1 day Birthday leave per year
  • Company Pension Scheme (employer contribution 5%) + flexible salary sacrifice
  • Employee Assistance Programme (EAP) - access to dedicated mental health, emotional wellbeing and general advice
  • EkcOlympics - a global activity for fun
  • Learning & development - Unlimited access to Pluralsight learning platform

Salary Estimate: £90,000 - £120,000 per annum depending on experience.



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