Brand Marketing Content Manager

1 month ago


London, Greater London, United Kingdom Permanent Futures Full time

{"h1": "Head of Marketing", "p": "As a key member of the Permanent Futures team, you will oversee the full marketing function, managing a team of Marketing Executives, Trade Marketing Manager, Graphic Designer, and PR, as well as a dotted line report from the Ecommerce & Growth Manager.", "h2": "Key Responsibilities", "ol": ["Develop and execute a disruptive 360 marketing strategy that is consistent across all consumer touchpoints, with the core objective being to increase brand awareness, drive consideration, and ultimately brand love.", "Define, lead, and direct the team on the overall creative and design of the brand across earned, owned, and paid media.", "Ensure all marketing campaigns and activations are shared with the wider team so that they are living and breathing the brand.", "Review, report, and help set marketing KPIs and ROI on campaigns to take the learnings and strive for a cycle of continuous improvement based on the data.", "Have a strong understanding of the retail team needs and regularly work alongside the Head of Sales to deliver meaningful commercial trade activations and present brand plans at customer meetings.", "Build best-in-class partnerships with influencers and like-minded brands in the industry.", "Work very closely with the E-commerce Manager through a commercial lens to help deliver Amazon and DTC targets through UX/UI, SEO, PPC, content, and range improvements.", "Identify NPD and EPD opportunities and spearhead these projects from ideation through to best-in-class execution."]}



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