Digital Marketing Strategy Director

5 days ago


Haddenham, Buckinghamshire, United Kingdom McCormick & Company, Inc. Full time

About the Role


We are seeking a visionary Digital Marketing Senior Manager to join our team in Haddenham, UK. As a strategic leader, you will work closely with global and cross-functional teams to implement a cohesive digital marketing strategy that aligns with our business objectives.



Key Responsibilities



  • Develop and execute our global digital marketing strategy and tech roadmap for EMEA, including launch of new commerce enabled websites, digital shelf optimization, and new tech stack implementation.
  • Work with global and regional resources to define, create, and implement automated email and SMS journeys.
  • Adapt and define DTC strategy for top three markets.
  • Lead the digital marketing initiatives and collaborate with IT, sales, and other departments to create integrated campaigns that deliver a consistent and engaging brand message across all digital channels.
  • Allocate marketing budgets and resources efficiently to maximize impact and achieve marketing and sales targets.


Requirements



  • Bachelor's or Master's degree in Marketing, Digital Media, Business Administration, or a related field.
  • Solid experience in digital marketing and ecommerce with a proven track record of developing and executing successful digital marketing strategies in a dynamic business environment.
  • Extensive knowledge of digital marketing channels, platforms, and best practices, including SEO/SEM, email marketing, social media, and content marketing.
  • Strong leadership skills, with experience building digital marketing teams in a matrixed organization while fostering a collaborative, innovative, and results-oriented work culture.
  • Ability to deliver results, build a team, and make data-driven decisions to optimize marketing strategies.
  • Excellent analytical skills, with the ability to interpret data and identify trends.
  • Strong communication and interpersonal skills, capable of engaging effectively with different cultures and building strong external partnerships.
  • Demonstrated ability to manage budgets, measure marketing effectiveness, and deliver on strategic goals.


Estimated Salary: £60,000 - £80,000 per annum



As an equal opportunity employer, we welcome applications from diverse candidates. We guarantee to interview all disabled applicants who meet the minimum criteria for the vacancy.



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