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Marketing Specialist

1 month ago


Birmingham, Birmingham, United Kingdom Gleeson Recruitment Group Full time

Marketing Specialist

Birmingham

£28-32k

Job Overview:

Gleeson Recruitment Group is seeking a Marketing Specialist to enhance our brand presence and drive customer engagement through innovative marketing strategies.

This role will focus on developing and executing paid search campaigns, rebranding initiatives, copywriting, and customer relationship management (CRM) systems.

Key Responsibilities:

  • Paid Search Campaigns:
    • Develop, execute, and optimize paid search strategies across various platforms.
    • Monitor performance metrics, analyse data, and adjust campaigns to maximize ROI.
    • Collaborate with the analytics team to generate reports and provide insights for continuous improvement.
  • Rebranding Initiatives:
    • Assist in the planning and execution of rebranding efforts to align with corporate vision and market trends.
    • Conduct market research to inform brand positioning and messaging strategies.
    • Work closely with design and creative teams to develop new branding materials.
  • Copywriting:
    • Create compelling content for various marketing channels, including digital ads, website, email campaigns, and social media.
    • Ensure all copy reflects the brand voice and adheres to corporate guidelines.
    • Collaborate with internal teams to gather information and craft effective messaging.
  • Customer Relationship Management (CRM):
    • Manage and optimize CRM systems to enhance customer engagement and retention.
    • Develop targeted campaigns based on customer data analysis to drive acquisition and loyalty.
    • Collaborate with sales teams to ensure alignment between marketing and sales strategies.

The role is very varied and requires a full marketing mix. If you have experience in marketing, this could be an excellent step up for you in your next role.

You will get:

  • Competitive salary and performance-based bonuses.
  • Comprehensive benefits package, including health, dental, and retirement plans.
  • Opportunities for professional development and career advancement.
  • A dynamic and inclusive work environment.

You will be required to work onsite 4 days per week. The interview process will be two stages:

  • 1st interview - coffee chat with the Marketing Manager
  • 2nd interview - task and face-to-face interview onsite

At Gleeson Recruitment Group, we embrace inclusivity and welcome applicants of all backgrounds, experiences, and abilities. We are proud to be a disability confident employer.