Paid Media Account Director

1 month ago

London, Greater London, United Kingdom Publitek Full time
Job Title: Paid Media Account Director - B2C Performance

Cubaka is seeking a highly skilled Paid Media Account Director - B2C Performance to join our team. As a key member of our paid social media team, you will be responsible for driving the growth and success of paid social accounts while ensuring a sharply analytical approach to campaign execution and optimisation.

Key Responsibilities:
  • Develop and implement data-driven paid media strategies for B2C clients across main platforms, including Meta, TikTok, and Pinterest.
  • Utilise in-depth analytical techniques to identify performance trends, ensure continuous optimisation, and propose new testing strategies based on data insights.
  • Communicate paid media best practices and technical processes to clients and team members, ensuring alignment with business goals.
  • Be a primary contact for clients, focusing on understanding their goals and translating them into measurable paid social KPIs.
  • Foster relationships with clients to manage expectations, present performance insights, and identify additional growth opportunities.
  • Analyse main performance metrics such as ROI, CTR, and conversion rates, and deliver actionable insights to improve campaign performance.
  • Take ownership of financial planning, revenue tracking, and account profitability, ensuring all client and agency targets are met.
  • Use data to evaluate client-side opportunities and challenges, and implement strategies to increase revenue.
  • Lead and line-manage a team of paid account managers.
  • Mentor junior team members, encouraging an initiative-driven, data-driven approach within the team.
  • Collaborate with creative, analytics, and strategy teams to ensure that the campaigns are aligned and optimised for maximum performance.
  • Stay updated with the latest industry trends, platform updates, and latest technologies to inform and refine performance strategies.
  • Conduct competitive analysis and market research to identify areas of difference and increase account growth.
Requirements:
  • 3-5 years of experience in managing paid social performance campaigns for B2C clients, with a focus on data and performance analysis.
  • Expertise in working across main social platforms such as Meta, TikTok, and Pinterest, and a proven ability to leverage data for actionable insights.
  • Great at data interpretation to interpret complex data, draw conclusions, and make evidence-based decisions to enhance campaign performance.
  • A solid understanding of financial tracking, budgeting, and account profitability.
  • An initiative-driven, target-oriented mindset, promoting a culture of data-driven optimization and growth within your team.
What We Offer:
  • Unlimited holiday
  • Free breakfast in the office
  • Perkbox
  • Auto-enrolment pension, with up to 8% contribution
  • Regular socials and team-building sessions
  • Annual salary review, quarterly performance reviews
  • Choice of company Apple MacBook Pro or PC
  • Hybrid office working (approx 2 days in the office, 3 days at home - flexible)
  • 2x company events/parties a year

Cubaka and Brandwidth recognise that managing diversity is a continuous process of improvement and not a one-off initiative. Therefore, we develop and review our diversity strategy on an annual basis to support the achievement of business goals, including ways of addressing the diverse needs of our clients.

As a growing, global company, we focus on fairness and inclusion, ensuring that merit, competence and potential are the basis for all decisions about recruitment, development and appraisals.

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