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Visual Creative Strategist
2 months ago
We seek a highly skilled Visual Creative Strategist to lead the creation of engaging and informative visual content for our digital marketing channels. This talented individual will be responsible for bringing concepts to life through expert knowledge of current design software, including Adobe Creative Suite and dynamic content optimization tools.
The ideal candidate will have a strong portfolio showcasing their creative and innovative design skills, with a focus on visual storytelling that inspires and informs our target audience. They will be able to effectively collaborate with multiple teams across the company and external creative agencies to deliver high-quality designs that meet business goals and performance channel KPIs.
This is a fantastic opportunity for a motivated and organized individual to join our team and make a meaningful contribution to the success of our marketing campaigns.
Key Accountabilities:
- Leverage your expertise in design software to create visually stunning and effective campaign assets, ensuring seamless execution across various media channels.
- Work closely with managers and agencies to ensure designs meet brand standards, convey ideas accurately, and represent the company or client appropriately.
- Develop and maintain internal databases for designs, photography, and video, collaborating with external agencies to ensure timely receipt of necessary collateral.
- Ensure all campaign deliverables include the required assets, images, and videos for each channel.
- Collaborate with colleagues to optimize artwork for various materials, including search assets, social assets, display assets, and offline marketing materials.
- Translate creative direction into exceptional designs within established brand identities.
- Conceptualize and execute original content by determining optimal color palettes, text layouts, font styles, imagery, and formatting.