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Marketing Executive

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Sittingbourne, Kent, United Kingdom JMK Resourcing Solutions Full time

{"Job Overview": "We are seeking a highly skilled Marketing Specialist to join our in-house marketing team at JMK Resourcing Solutions. As a key member of our team, you will be responsible for developing, implementing, and optimizing marketing campaigns across multiple channels, with a strong focus on HubSpot, LinkedIn, and editorial content.", "Key Responsibilities": {"Trade Press and Editorials": "\u2022 Develop and maintain relationships with trade publications and industry editors.\u2022 Write and distribute press releases, articles, and opinion pieces to relevant trade publications.\u2022 Deal with the advertising contracts for trade publications\u2022 Monitor and track editorial opportunities and placement results to enhance brand exposure.", "HubSpot Marketing Campaigns": "\u2022 Develop, execute, and manage email marketing campaigns using HubSpot.\u2022 Optimise campaigns based on performance analytics and data insights.\u2022 Create and maintain landing pages, forms, and workflows to drive lead generation.", "LinkedIn Marketing": "\u2022 Plan, create, and manage LinkedIn content strategy to increase brand visibility and engagement.\u2022 Develop and execute LinkedIn campaigns, and focus on LinkedIn profile\u2022 Monitor LinkedIn analytics to measure campaign effectiveness and optimise accordingly.", "Copywriting": "\u2022 Write and edit compelling copy for various marketing materials, including product descriptions, blogs, email campaigns, sales events, trade shows, website content, and social media posts.\u2022 Ensure all content is aligned with brand voice and tone, and SEO best practices.\u2022 Collaborate with design team to create visually engaging content.", "Stakeholder Management & Communication": "\u2022 Maintaining good relationships with relevant teams and relevant stakeholders.\u2022 Working collaboratively, you support with gathering product information for stakeholder requests.", "Organisation": "\u2022 Good organisational skills, with the ability to manage campaigns throughout an annual lifecycle, time management and prioritisation skills."}, "Experience & Skills Required": "\u2022 Bachelor's degree in Marketing, Communications, Journalism, or a related field.\u2022 Several years of experience in marketing, copywriting, or content creation roles.\u2022 Proficiency in using HubSpot for email marketing, lead generation, and analytics.\u2022 Experience managing and growing a professional LinkedIn presence.\u2022 Excellent writing, editing, and proofreading skills with a strong portfolio of marketing copy.\u2022 Familiarity with trade press and editorial processes.\u2022 Strong analytical skills and experience with data-driven marketing strategies.\u2022 B2B experience preferred"}