Social Media Engagement Strategist

4 days ago


Liverpool, Liverpool, United Kingdom Vitaflo International Ltd Full time

Become a key player in shaping the digital landscape of Vitaflo International Ltd as a Global Digital Engagement Executive. Based in Liverpool, this full-time, 18-month fixed term role offers a competitive salary of £42,000 - £52,000 per annum and the opportunity to make a lasting impact on the company's digital presence.

About the Role

This exciting opportunity involves developing and implementing comprehensive digital engagement strategies across categories, markets, and channels. You will work collaboratively with the digital engagement team, brand managers, and international market colleagues to create engaging social media content, boost brand visibility, and drive customer engagement.

Main Responsibilities
  • Design and deliver creative social media strategies to enhance brand presence and customer interaction.
  • Foster global brand consistency, messaging, and business priorities through effective collaboration between markets.
  • Develop connections with micro-influencers in the community and establish a global ambassador programme.
  • Create, coordinate, and publish original multimedia content across various social platforms (Facebook, Instagram, LinkedIn, X, TikTok, YouTube, etc.).
  • Monitor, track, and analyse social media performance metrics.
  • Collaborate with the global digital team to develop engaging web content.
Requirements

To succeed in this role, you should have a Bachelor's degree in Marketing, Communications, or a related field. Additionally, you should possess previous experience in digital marketing, a proven track record of successful social media campaigns, and deep knowledge of social media management and current platforms.

You will also require excellent writing, communication, and problem-solving skills, analytical skills to interpret data and optimize strategies, and proficiency in content creation and editing tools/software (including Adobe Creative Cloud).



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