Digital Marketing Strategist

12 hours ago


Sunderland, Sunderland, United Kingdom Hays Travel Full time

About the Role

We are seeking a highly skilled Performance Marketing Manager to join our team at Hays Travel. As a key member of our marketing team, you will be responsible for driving customer acquisition, increasing conversion rates, and maximizing marketing efficiency.

Key Responsibilities

  • Develop and execute multi-channel marketing strategies, including affiliate marketing, PPC, SEO, social media, and other digital channels.
  • Produce daily reporting of KPIs to identify issues and opportunities for growth.
  • Communicate KPIs with key stakeholders.
  • Stay up-to-date with the latest performance marketing trends and technologies.
  • Work closely with the management to share funnel conversion improvement ideas, feedback, and present results.

Requirements

  • Prior experience in a similar role, with expertise in campaign and channel analysis and reporting, including Google Analytics experience.
  • Excellent analytical skills and the ability to leverage data, metrics, analytics, and consumer behavior trends to drive actionable insights and recommendations.
  • Highly goal-oriented individual with excellent communication skills.
  • Open-minded, curious, and a strong problem solver.

Our Values

  • Supportive
  • Motivational
  • Innovative
  • Loyal
  • Excellence


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