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Brand Marketing Strategist

2 months ago


London, Greater London, United Kingdom Penguin Books Limited Full time
About the Role

We are seeking a highly skilled Brand Marketing Officer to join our team at Penguin Books Limited. As a key member of our marketing team, you will be responsible for leading marketing strategy for commercial fiction at Vintage, a leading publisher of fiction books.

Key Responsibilities
  • Develop and execute marketing campaigns for commercial lead titles, including brand management for top authors such as Jo Nesbo and Anne Tyler.
  • Manage a team of marketing professionals, including a Senior Marketing Executive, and contribute to divisional marketing strategy as part of the marketing senior management team.
  • Collaborate with agencies and internal stakeholders to deliver high-profile book marketing campaigns to the highest possible standard.
  • Develop and maintain a deep understanding of the commercial fiction market, including trends, consumer behavior, and competitor activity.
  • Provide strategic guidance and support to authors, agents, and other stakeholders to ensure successful marketing outcomes.
Requirements
  • Proven track record in delivering high-profile book marketing campaigns to the highest possible standard.
  • Experience managing marketing strategy across commercial fiction, with a strong knowledge of crime fiction.
  • Experience in creative direction of stand-out pitch documents and presenting marketing vision to prospective authors and agents with impact.
  • Strong team player with a positive champion for our books, team, brand, and division.
  • Confident running self-service advertising campaigns across platforms.
  • Significant experience of working with agencies, from media agencies to creative teams across different media.
What We Offer
  • Competitive salary: £50,000 - £55,000 depending on how your skills and experience align to the role, plus bonus and benefits.
  • Hybrid working: We offer a flexible working environment that allows you to balance your work and personal life.
  • Opportunities for professional development and growth within the company.