Marketing Automation Expert

4 weeks ago


Sheffield, Sheffield, United Kingdom Pivotal London Full time
Role Description

We are seeking a highly skilled Demand Generation Manager to join our Marketing team at Pivotal London. The successful candidate will have the opportunity to shape the position and drive growth by developing and executing content strategies aimed at upselling and cross-selling within our existing customer base.

The role is based in Sheffield and offers a hybrid working arrangement that allows for flexibility and work-life balance.

We are looking for a seasoned professional with experience in SaaS environments, technical skills in marketing automation platforms, CRM systems, and analytics tools, as well as strong analytical, communication, project management, and creativity skills.

Responsibilities
  • Develop and implement comprehensive demand generation strategies to drive qualified leads and support sales targets.
  • Collaborate with content creators to develop engaging and relevant content for demand generation campaigns.
  • Plan, execute, and optimise multi-channel marketing campaigns, including email, social media, content marketing, SEO/SEM, webinars, and events.
  • Design and implement lead nurturing programs to move prospects through the sales funnel using marketing automation tools and CRM systems.
  • Monitor and analyse campaign performance metrics, providing regular reports and insights to optimise ROI.

Pivotal London offers a competitive salary of £55,000 - £65,000 + Extensive Benefits Package, making this a fantastic opportunity for talented professionals.



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