Digital Marketing Automation Strategist

4 days ago


Birmingham, Birmingham, United Kingdom undisclosed Full time

Digital Marketing Officer (Demand Generation) Job Description


Our client, a dynamic tech firm based in the UK, is seeking a skilled Digital Marketing Officer (Demand Generation) to drive growth through innovative digital marketing strategies.


As a key member of the marketing team, you will be responsible for developing and executing data-driven digital marketing campaigns to attract, engage, and convert high-quality leads into paying customers.


Main Responsibilities:



  • Develop and implement digital marketing campaigns across various channels, including search engine marketing, social media advertising, and content marketing, to capture the attention of potential customers and drive them to the website or other lead capture points.
  • Create and maintain a robust lead nurturing programme, utilising marketing automation tools and email marketing to guide prospects through the sales cycle and convert them into paying customers.
  • Collaborate with the content team to develop engaging and informative digital assets, including blog posts, ebooks, webinars, and social media content, to position the company as a thought leader and attract the right prospects.
  • Monitor and analyse the performance of digital marketing campaigns, reporting on key metrics such as website traffic, lead generation, conversion rates, and return on investment (ROI).
  • Work closely with the sales team to align demand generation efforts with the overall sales strategy, ensuring a seamless handoff of qualified leads.
  • Collaborate with cross-functional teams to ensure consistent brand messaging and a cohesive customer experience.

About the Role:


This exciting opportunity is perfect for a motivated and experienced digital marketing professional looking to drive growth and success in a dynamic tech firm.


Key Requirements:



  • Proven experience in digital marketing, with a focus on demand generation and lead nurturing.
  • Strong understanding of digital marketing channels, including search engine marketing, social media advertising, and content marketing.
  • Expertise in marketing automation tools and email marketing.
  • Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.
  • Strong analytical skills, with the ability to monitor and analyse campaign performance.

What We Offer:


Our client offers a competitive salary and benefits package, as well as opportunities for professional growth and development in a dynamic and innovative company.



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