Marketing Innovation Lead
2 weeks ago
About Us:
Frasers Group is a forward-thinking retailer that is redefining the retail experience. We are committed to building the world's most admired and compelling brand ecosystem.
We are looking for a Marketing Innovation Lead to join our team. As a key member of our digital marketing team, you will play a crucial role in driving growth through innovation and experimentation.
Job Description:
As a Marketing Innovation Lead, you will be responsible for developing and implementing innovative marketing strategies that drive business growth and improvement. You will work closely with our Experimentation Lead to shape experimentation roadmaps aligned with business objectives.
You will consult on best practices and provide guidance to digital marketing teams throughout the experimentation process, from ideation to result interpretation.
Key Responsibilities:
- Develop and implement innovative marketing strategies that drive business growth and improvement
- Collaborate with stakeholders to shape experimentation roadmaps aligned with business objectives
- Consult on best practices and provide guidance to digital marketing teams
Requirements:
- 2+ years' experience within a marketing/experimentation role
- Demonstrable experience in understanding key principles of experimentation within digital marketing
- Comprehensive understanding and experience of key elements that impact on-site KPIs
Salary:
The salary for this role is £55,000 - £65,000 per annum, depending on experience.
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