Digital Media Performance Analyst

4 weeks ago

London, Greater London, United Kingdom dentsu Full time
Job Title: Media Measurement Manager

At Dentsu, we are seeking a skilled Media Measurement Manager to join our Measurement and Effectiveness Team in London.

Purpose of the Role

The successful candidate will specialise in incrementality experiments, playing a pivotal role in assessing the true impact of our marketing efforts on driving business outcomes. You will design and execute experiments aimed at determining the incremental lift generated by various media channels and initiatives.

Key Responsibilities

  • Define clear hypotheses, treatment groups, and control groups for rigorous experimentation in collaboration with 3rd party partners.
  • Oversee the collection and aggregation of relevant data sources to measure test performance.
  • Analyse experiment results and quantify incremental lift accurately using statistical techniques and modelling approaches.
  • Identify trends, patterns, and insights from data analysis to inform optimisation strategies and marketing investments.
  • Collaborate with marketing, analytics, and experiment teams to align measurement objectives with business goals.
  • Work closely with media buying teams to optimise media strategies based on incrementality insights.
  • Document experiment designs, methodologies, and findings in clear and concise reports and present findings and recommendations to the client organisation, senior leadership and other stakeholders on a regular basis.

Qualifications + Skills

  • Experience in digital media with digital analytics and testing knowledge and a good understanding of digital media and how the channels work.
  • Strong proficiency in statistical analysis, experimental design, and hypothesis testing and familiarity with media attribution models, ad-serving platforms, and digital marketing technologies.
  • Excellent communication skills with the ability to distil complex concepts into clear and actionable insights.
  • Proven track record of driving business impact through data-driven decision-making.
  • Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively.

What We Offer

This is a permanent role with flexible working arrangements. The team operates from our London office but offers the flexibility to work from home. We offer a competitive salary and a benefits package that you can tailor to your needs.

Inclusion and Diversity

Dentsu is committed to creating a diverse and inclusive culture that enables our employees to bring their whole selves to work and be proud of doing so. We encourage applications from people with disabilities, and of all ages, nationalities, backgrounds and cultures.

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