Creative Brand Strategist

4 days ago

London, Greater London, United Kingdom Penguin Random House Full time

We are seeking a highly skilled Senior Brand Designer to champion our Penguin Brand, leading the charge in producing innovative and compelling creative work from initial concept through to final delivery.


The ideal candidate will have a deep understanding of marketing practices and campaign workflows, with experience in applying visual communications to campaign deliverables such as OOH, paid media, POS, and printed collateral.


This is a hybrid role, based in our offices in London, where you will need to support in-person activities and meetings. We value collaboration and encourage you to work closely with our Design Lead, Brand Marketing Team, and Insights Team to drive creative decision-making.


As a pivotal member of our Brand Department, you will take ownership of key stakeholders, provide expert support and advice, and champion the Penguin Brand across all brand campaigns and internal projects.


Key responsibilities include:


Main Responsibilities:

  • Champion the Penguin Brand and its application
  • Manage all phases of design from generating creative strategy and concepts, managing stakeholders, implementing feedback, final delivery, and retrospective learning
  • Apply your understanding to seasonal campaigns, brand communications for our activities, initiatives, and partnerships, sales-led and internal-facing briefs, including OOH, paid media, POS, and printed collateral
  • Receive, interpret, and playback creative briefs and present creative treatments to the Design Lead and other stakeholders
  • Take responsibility for and lead Penguin's owned channel platform content while working with our Designer
  • Collaborate with the Design Lead to produce toolkits, style guides, and templates to support campaign deliverables
  • Be a creative problem solver and bring your expertise in creative strategy and thinking when responding to commercial and internal briefs
  • Work alongside and commission a diverse range of creatives, and collaborate closely with the Brand Marketing Team, using our Insights Team to drive creative decision-making
  • Manage a mid-weight Designer, take ownership of their workflow through planning and management of schedules, and provide support and guidance
  • Support the Design Lead, deputising when necessary, and be a confident spokesperson for the Creative Team to the wider department and business
  • Constantly scan the outside world for creative trends and ideas, bringing energy and enthusiasm to creative meetings and project work

Our ideal candidate will possess:


Requirements:

  • Significant experience working in-house for a brand as part of a Creative or Brand team, or a similar background within an agency or freelance
  • A strong grasp of visual communications and the role each creative element plays, with experience in applying this to campaign deliverables such as OOH, paid media, POS, and printed collateral
  • A passion for brand design, from foundational work like creating brand guidelines to executing project delivery
  • An ability to collaborate with design agencies, freelancers, and other creatives such as photographers and illustrators
  • Confidence at commissioning and writing effective creative briefs, with a keen interest in strategic thinking to respond to commercial and internal briefs

We are happy to discuss hybrid working arrangements with you during your recruitment process. Please submit your portfolio or website by 11:59PM on Wednesday 13 th November. There is no need for you to submit a CV or cover letter, but we ask that the portfolio or website that you submit best represents the scope of your design work as this will form a critical part of our assessment process.


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