Marketing and Communications Specialist

2 weeks ago

Milton Keynes, Milton Keynes, United Kingdom Institute of Chartered Accountants in England and Wales Full time
Marketing Executive Job Description

Role Overview

We are seeking a highly motivated and enthusiastic Marketing Executive to join our team. In this role, you will be responsible for promoting and raising awareness of ICAEW qualifications to potential students through the development of school and/or university relationships and associated gatekeepers.

Key Responsibilities

  • Work in conjunction with the Senior Marketing Manager, Student Attraction and the Early Careers team to identify target schools, colleges, universities and third parties to work with and reach audiences effectively and efficiently.
  • Organise, promote and deliver tailored ICAEW events to meet audience needs at target schools, colleges and universities in an engaging and convincing style.
  • Be responsible for identifying how to reach identified audiences on a national scale, using available resources, or with ideas for new resources about how to achieve this.
  • Represent ICAEW at external events, meetings and conferences, including those being delivered by ICAEW authorised training employers and relevant third parties.
  • Work collaboratively with colleagues internally within E&T, in the regions and local networks to maximise and leverage their impact within the school, college and university environment.
  • Actively seek out information and marketing knowledge regarding the Early Careers market to ensure understanding of the market is always up to date.
  • Develop marketing materials to support the development and nurture of relationships that will ultimately create more awareness of ICAEW and our qualifications.
  • Input into wider team planning to ensure all plans slot together seamlessly, taking on board learnings across the team and actively participate in recommendations for what to start, stop as part of the overall planning process.

Requirements

  • Designing, organising, promoting, delivering and evaluating events.
  • Proficient digital marketing skills, working on a variety of platforms.
  • Excellent interpersonal and communication skills. Ability to present to large and diverse groups of people, clearly, enthusiastically, concisely.
  • Experience in developing marketing materials.
  • Preparing, executing, and measuring effectiveness of project plans.
  • Experience in the student recruitment or education sector desirable but not essential.
  • Knowledge of professional services / membership organisations desirable but not essential.
  • Ability to meet deadlines and multi-task.
  • Self-motivated, and able to work independently as well as part of a team.
  • Ability to travel within the UK (with overnight stays away).
  • Full clean UK driving license is essential.

About Us

ICAEW is a professional membership organisation dedicated to the accountancy profession. We are looking for a talented Marketing Executive to join our team and help us achieve our goals.

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