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Senior Data Analyst

2 months ago

Nottingham, Nottingham, United Kingdom Michael Page Full time
Senior Digital Marketing & Customer Data Analyst

Michael Page is seeking a highly skilled Senior Digital Marketing & Customer Data Analyst to join their team. As a key member of the organization, you will play a crucial role in enhancing customer and marketing analytics capabilities.

About the Role

You will be working with an existing team of Data Analysts to increase adoption of technology and analytics tools, aiding strategic decision making and increasing ROI. Your responsibilities will include:

  • Monitoring, analysing, and reporting on key performance indicators (KPIs) and metrics to measure the success of marketing efforts and adjust strategies as needed.
  • Managing and maintaining customer data quality to ensure accurate and up-to-date information.
  • Conducting detailed analysis and trend reporting to identify patterns and insights that inform business strategies.
  • Providing regular reports on market trends, customer behaviour, and campaign performance.
  • Interpreting complex data sets and providing actionable insights to guide business decisions.
  • Communicating findings to stakeholders in a clear and concise manner.
  • Evaluating the return on investment (ROI) of advertising spend across various channels.
  • Monitoring and analysing website performance metrics.
Key Responsibilities

As a Senior Digital Marketing & Customer Data Analyst, you will be responsible for:

  • Optimising web pages to increase lead volume, enhance user experience, and improve conversion rates.
  • Working with the CRM team and 3rd Party companies to enhance customer profiling and maximise marketing channels.
  • Providing data-driven insights to inform business strategies and drive growth.
What We Offer

Michael Page offers a highly flexible hybrid / remote working environment, allowing you to work from the comfort of your own home or office. You will have the opportunity to work with a talented team of professionals and contribute to the success of the organisation.

This is a fantastic opportunity to join a leading UK financial services company and make a real impact on their marketing and customer analytics capabilities.